Like Bitly, the Ow.ly URL shortener can track your links’ traffic along a variety of metrics including traffic channel and device. As Hootsuite is the most popular social media management platform on the market, it should be no surprise that Ow.ly is optimized for social media sharing. Ow.ly is Hootsuite’s URL shortener and link sharing platform. Ow.ly – For marketers that want to integrate short link campaigns into their larger social media marketing strategy. Businesses that need multiple seats, custom domains, and branded links should contact Bitly for custom enterprise pricing. This way you can track which social media platforms your links perform best on.īitly pricing begins at $29/month for 1 user seat and 1 custom domain. Finally, Bitly lets you track who clicks on your links and records which channel they reached your link on.
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With these integrations, you can set up link marketing as part of your larger social media strategy and automatically shorten any links shared on social media with Bitly. In fact, Bitly directly integrates with social media management platforms like Adobe Social and AgoraPulse.
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You can optimize your Bitly links for both desktop and mobile use, thus making them easier to share on social media apps. On Bitly, you can share both links and QR codes on social media. Bitly – For businesses that need enhanced link tracking and analytics.īitly’s well-regarded URL shortener includes several features optimized for social media marketing. Let’s go over the best social media link shorteners and the features they include to maximize social media success. It is important, then, to find a web link shortener optimized for social media marketing and link sharing. You can reach millions of potential customers on Facebook, Twitter, LinkedIn, and more! As such, businesses that compress URLs for marketing should use social media as a distribution channel for their links. Social media marketing is a highly important activity in today’s business world.